{"id":444,"date":"2025-09-29T21:34:28","date_gmt":"2025-09-29T16:04:28","guid":{"rendered":"https:\/\/www.wikikolkata.com\/english\/?p=444"},"modified":"2025-09-29T21:34:29","modified_gmt":"2025-09-29T16:04:29","slug":"dhunuchi-naach-gets-a-junior-twist-nestle-nangrow-brings-children-to-the-heart-of-durga-pujo","status":"publish","type":"post","link":"https:\/\/www.wikikolkata.com\/english\/event\/dhunuchi-naach-gets-a-junior-twist-nestle-nangrow-brings-children-to-the-heart-of-durga-pujo\/","title":{"rendered":"Dhunuchi Naach Gets a Junior Twist: Nestl\u00e9 NANGROW Brings Children to the Heart of Durga Pujo"},"content":{"rendered":"\n

Kolkata, 29 September 2025:<\/em> Durga Pujo is a moveable feast a celebration in motion. It arrives to the beat of dhaaks, only to add rhythm to celebration. Every pandal transforms into a dance floor where men and women turn and twirl with burning ardour and dhunuchi. Until now, this autumn ballroom belonged solely to adults. But this year, a delightful change swept through the festive air, thanks to Nestl\u00e9 NANGROW<\/strong>.<\/p>\n\n\n\n

Interpreting its proposition \u201cNo to Oh with Nestl\u00e9 NANGROW\u201d<\/em> through a beloved cultural moment, the brand reimagined the age-old tradition of Dhunuchi Naach<\/strong>. A dance once reserved for grown-ups was reintroduced for the tiniest pandalhoppers. For the first time, toddlers found their place amidst the swirling incense and rhythmic dhaak beats.<\/p>\n\n\n\n

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A Child-Safe Innovation<\/h3>\n\n\n\n

To open this cultural playground to children, Nestl\u00e9 NANGROW unveiled Dhunuchi Junior<\/strong> – a fun, innovative, child-safe dhunuchi designed especially for kids. Unlike the traditional version, Dhunuchi Junior is fuelled by water, making it completely safe for small hands. This creative leap allowed children, alongside their parents, to join the traditional dance and infuse Pujo nights with new joy.<\/p>\n\n\n\n

Celebrating the Seven Signs of Growth<\/h3>\n\n\n\n

Behind this cultural initiative lies a deeper message of nourishment and holistic development. Nestl\u00e9 NANGROW, fortified with DHA, Whey Protein, Vitamin D and other essential nutrients, supports the seven signs of growth<\/strong>\u2014a reminder that strong traditions and strong nutrition go hand in hand.<\/p>\n\n\n\n

Panchami Lights Up Ahiritola<\/h3>\n\n\n\n

The debut of Dhunuchi Junior unfolded on Panchami evening at the Ahiritola Sharbojonin pandal<\/strong>. As the five o\u2019clock shadow of dusk descended, the streets of North Kolkata brimmed with eager pandal-hoppers. The dhaaks rolled, the lights glowed, and a spectacular dhunuchi naach began. Five children, hand in hand with their parents, swayed to the hypnotic beats, their playful steps drawing cheers from a captivated crowd. Their smiles lit up the stage as much as the festive lamps.<\/p>\n\n\n\n

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Tradition Meets Tomorrow<\/h3>\n\n\n\n

Durga Pujo has always been a crossroad of heritage and innovation. Nestl\u00e9 NANGROW\u2019s Dhunuchi Junior embodies this intersection\u2014where timeless rituals welcome new possibilities. In countless households, the traditional parental \u201cno\u201d<\/em> to a child\u2019s wish of holding a dhunuchi has now turned into a surprised \u201coh!\u201d<\/em>.<\/p>\n\n\n\n

The Ahiritola event has set a milestone in inclusivity, proving that traditions grow stronger when shared across generations. With this initiative, Nestl\u00e9 NANGROW has not only added a playful rhythm to the cultural heart of Pujo but also highlighted the importance of nourishing young lives for a healthier, happier future.<\/p>\n\n\n\n

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