Alipurduar, West Bengal | 10 May 2025 — The City of Dooars just gained a vibrant new landmark for saree lovers. Indian Silk House Agencies (ISHA), Bengal’s best-known silk and handloom destination, has cut the ribbon on its 47th showroom, a 1,200 sq ft space at Marwari Patty, Sreekunj, Style Bazar, Alipurduar 736121. The inauguration continues the 52-year journey of a brand that began as a single counter in Kolkata and now spans the country.
A Saree Atlas Under One Roof
Shoppers will find more than 30 regional weaves and artisanal techniques arranged by state, price and occasion:
| Region | Signature Weaves on Display |
|---|---|
| North & East | Banarasi, Baluchari, Jamdani, Madhubani |
| South | Kanjivaram, Pochampally, Gadwal, Nauvari |
| West & Central | Paithani, Patola, Bandhani, Maheshwari, Chanderi |
| East & North-East | Tussar, Sambalpuri, Bomkai |
Lightweight organza, chiffon and tissue silks round out the collection, alongside hand-painted Kalamkari, Kantha embroidery and Kashmiri Tilla. Prices start at an accessible ₹1,000, and every pure-silk piece carries the official Silk Mark; handloom creations bear the Government-certified Handloom Mark, guaranteeing provenance and craft authenticity.
Sure! Here's a concise and engaging tweet for the store launch:
— Wiki Kolkata (@WikiKolkata) May 14, 2025
📍 Alipurduar gets a new silk destination!
Indian Silk House Agencies opens its 47th store, bringing 100% pure silk & handloom sarees from across India under one roof.
🛍️ Marwari Patty, Sreekunj, Style Bazar pic.twitter.com/IzqukJdyOl
Poila Baisakh & Bridal Picks
With the summer wedding calendar and Poila Baisakh on the horizon, ISHA has previewed an exclusive festive selection—rich Banarasi katan, jewel-tone Kanjivarams and lustrous pure-silk tissues—sweetened by limited-period discounts and gift-voucher bundles for early shoppers.
Growth Road-Map: 100 Stores, Deeper Roots in Bengal
Calling Alipurduar its “gateway to the Dooars”, management confirmed an ambitious plan to double the network to 100 stores nationwide while cementing West Bengal as the brand’s heartland with outlets in key towns and emerging urban hubs. The focus, they say, is not just retail square footage but “experience centres” where patrons learn the story behind every warp and weft.
Why It Matters
- Cultural conservation: Each showroom becomes a micro-museum of India’s weaving traditions, giving rural clusters sustained demand and fairer prices.
- Local economy boost: The Alipurduar store generates skilled jobs—from retail stylists to in-house drape consultants—while attracting saree tourists en route to the Dooars and Bhutan corridors.
- Fashion accessibility: By standardising Silk-Mark certification at affordable price points, ISHA lowers the knowledge barrier for first-time silk buyers.
The new Alipurduar address feels part boutique, part heritage gallery: bright LED focus spots on zari borders, QR-scannable storytelling tags, and a selfie corner draped in seasonal motifs. Whether you’re a bride searching for a statement Kanjivaram or a traveller hunting a lightweight linen-silk Jamdani, the 47th ISHA showroom lets you traverse India’s loom map without leaving northern Bengal.
